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Why Instagram’s app feels so damn fast

May 2nd, 2012


If you play with the Instagram mobile app on iOS or Android, it feels a little different. It feels significantly faster than other apps. Upload a photo to Instagram, and it seems to load faster than, say, the check deposit feature in your bank’s mobile app.

Mike Krieger from Instagram says the secret to a fast app lies in “not the code, but the experience.” That’s a great approach to app development — strong app performance is no longer a developer responsibility, but a shared responsibility. When everyone at Instagram thinks about how the app can feel faster, it leads to a more enjoyable experience for the user.

Take a look at his deck below:

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