TinyLetter: Write and Recruit a Following
We all subscribe to email newsletters, but TinyLetter makes is easy for us to create our own and gather a following.
When you visit the site, you’re instantly given the option to pick a username and then decide whether you want people to subscribe for free or for a cost per month. Then, drive people to your custom tinyletter page, which is nothing more than a single field to submit an email address. That’s it.
Newsletters have been used for the purpose of broadcasting a message since email was invented. I think the verdict is still out on whether paid email subscriptions will reach critical mass. At the moment, they exist, but they are severely limited based on low demand. Even popular management consulting firms that have charged for email subscriptions for years, like McKinsey & Company, are lifting the paywall.
Paid content or not, TinyLetter is the perfect solution for people looking to put together a list of subscribers. Their front page includes an alphabetical directory for everyone who has ever registered.
Mini Sprout has always focused on providing young startups with the tools to grow their customer base. Services like TinyLetter are sure to be a part of anyone’s marketing plan.