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LocalPinch: A Deal Site Beyond Coupons

March 2nd, 2011

LocalPinch is a marketplace to help small businesses recruit new customers. Owners will post a deal at a significantly discounted rate and a limited quantity. People purchase coupons, and business owners find themselves with a new buyer. Groupon and LivingSocial thrive on tangibles and food, but LocalPinch seems more focused on service businesses, like a local music teacher or tutors.

The service reaches beyond coupons. Small business owners are able to control the control on their page. LocalPinch’s organic search listings could potentially land higher in search results than a small business’ website on its own. Therefore, listing on LocalPinch would then give an owner an advantage: create a page, and attract more people through search results.

Small business owners never stop looking for efficient ways to drive more revenue. The coupon component offers an instant, measurable impact on a small business’ bottom line. With the mass appeal and overnight celebrity of sites like Groupon or LivingSocial, what kind of service company wouldn’t want to get involved? While it doesn’t yet carry the same allure of a Yelp, LocalPinch is definitely heading in the right direction.

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