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Ifttt: A Scriptable Social Web

March 14th, 2011


Ifttt, or “If This, Then That”, is a new web service that activates triggers based on specific events. The service works in conjunction with your social networks, so if someone tags you in a photo on Facebook, you could set up a service to send you an SMS. Ifttt has a seemingly unlimited amount of uses. Once you get the hang of creating tasks, you’ll find it difficult to stop creating and tweaking.

When you create a new task, you’re given the ability to specify your trigger. A trigger forms the first part of the task, like the “If this” part. Triggers can come from just about anything: receiving an email, fluctuations in the stock market, changes in weather, particular times of the day or week, or new posts on Facebook, just to name a few.

The second part of the task is the action, or the “then that” part. Ifttt likes to focus a lot of its potential on communication. As a result, the actions generally cover the ability to send a tweet, email, text message or IM. When you put them all together, you can be SMSed once your stock drops below a threshold or texted when you’re tagged in a photo on Facebook.

Ifttt is currently in private beta. Sign up for your own invitation through their sign-up form.

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