Badgeville: Reward Your Visitors
Badgeville is a tool that gives publishers the ability to reward their users. When a person visits a website running Badgeville’s service, the user receives badges for going around and completing little tasks. Things like posting a comment, viewing X number of articles or uploading content may be rewarded. If you have an action that is measurable, Badgeville can give people badges for it.
People like being rewarded for little effort, and they will continue to return and perform easy tasks for the chance to move up. In part, it’s the same reasoning that causes apps like Farmville and Mafia Wars to become so successful.
Services like Badgeville are helping us take incremental steps to further socialize the web. Not only may people be rewarded for tasks on your site, they can be rewarded for external actions, like sharing your website across social networks. Suddenly, publishers have a userbase of people excited to post about their content. In this way, Badgeville helps new people join existing conversations on websites they would otherwise not encounter. Everyone wins; the publishers, the people sharing your content, the people discovering your content and Badgeville.
Badgeville is not a free service. In fact, price points are not listed at all on their website, so it’s difficult to gauge whether or not the service is worth the investment. For publishers and advertisers looking for new ways to engage their users, it may be one of many opportunities to explore.