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The Feed: Stylized Google Reader for iPad

If the iPad is the best way to view the web, then The Feed may just be the best way to browse your RSS feeds.

Using a highly stylistic interface, The Feed pulls RSS feeds from your Google Reader account. Unread posts stand out with what we’ll call an “RSS burnt orange” edge, while read posts turn gray and show a bite mark.

View your feeds rendered with full text and images, or toggle the view to only show a snippet from each post. Either way, The Feed manages to display both perspectives well, allowing you to choose the setting that fits your mood.

Your feeds are organized into stacks of paper, which is unlike anything we’ve seen. Interface designers typically use badges to indicate the number of items remaining. But The Feed uses a different approach. It tosses out badges and simply uses proportionately deep stacks of paper to indicate how many unread posts are remaining. After all, when it comes to things like feeds (versus unread email messages, for example), concrete numbers aren’t really necessary. For The Feed, an indication like “only a few unread posts remaining” or “a lot of unread posts remaining” is really the most vital metric. It’s this kind of fundamental interface decision making that surprised us in The Feed, and it feels right at home on your iPad.

The Feed is completely free from the App Store. We’re willing to call it a must-have for any iPad owner.