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Posts tagged ‘Rewards’

Jume: The Social To-Do List

Many popular online to-do lists capture the day-to-day activities we need to accomplish. Jume is a to-do list that lets us focus on what’s really important.

Here’s what makes Jume so unique. Instead of creating a to-do list for your eyes only, Jume to-dos are shared with the rest of their community. From there, other members can comment on to-dos, offer a helping hand, or motivate by clicking the “like” link. We don’t see items like, “Email So-and-So with directions to event.” Instead, we see the aspirational to-dos that may never make our lists, like “Learn oil painting”, “Buy a brand new motorcycle” or “Look for a bride for my brother”. Realistically, aren’t these goals more significant than anything on our lists at the moment?

What’s really surprising is that similar minds offer their suggestions. In one example, a user posted “Find a college for my MBA”, and another user replied with a list of the top ranked schools in the US. How supportive.

To use Juma, just type in your to-do and login through your Facebook or Google account. From there, you join the constantly updating feed with others.

The community is still young, but we like what we’ve seen so far. Why not join and help it grow?

TapZilla: Paid iPhone Apps For Free

It seems like there is a world of difference between convincing a person to download a free iPhone app and convincing a user to pay for an iPhone app. TapZilla, which gives away paid iPhone apps for free, may have finally cracked the code.

Sometimes, when developers want their apps to hit the tipping point for success, they just need to get their apps into enough hands for word to spread. TapZilla recruits an audience of eager iPhone users and actually gives away redemption codes for app downloads. A user clicks the “Get App Now” button on the website, visits the App Store on iTunes to buy the app, and then enters the code within the app to be reimbursed for the amount (either by PayPal or an iTunes gift card). For most downloads, it doesn’t cost users any money. If anything, developers are taking a hit, since they will be reimbursing users with their revenue plus the revenue Apple automatically collects.

TapZilla’s website is set up like Woot, with a “Today’s Deal” on the main page for people to explore. As of writing, the site has already pushed a little more than 12,000 app downloads, which means some developers somewhere have been writing a lot of checks.

We’re interested to see the results of this website. Are developers seeing an ROI from TapZilla? At this point, however, we can say that users are seeing a strong benefit from the service, and it’s hard to argue with that.

Badgeville: Reward Your Visitors

Badgeville is a tool that gives publishers the ability to reward their users. When a person visits a website running Badgeville’s service, the user receives badges for going around and completing little tasks. Things like posting a comment, viewing X number of articles or uploading content may be rewarded. If you have an action that is measurable, Badgeville can give people badges for it.

People like being rewarded for little effort, and they will continue to return and perform easy tasks for the chance to move up. In part, it’s the same reasoning that causes apps like Farmville and Mafia Wars to become so successful.

Services like Badgeville are helping us take incremental steps to further socialize the web. Not only may people be rewarded for tasks on your site, they can be rewarded for external actions, like sharing your website across social networks. Suddenly, publishers have a userbase of people excited to post about their content. In this way, Badgeville helps new people join existing conversations on websites they would otherwise not encounter. Everyone wins; the publishers, the people sharing your content, the people discovering your content and Badgeville.

Badgeville is not a free service. In fact, price points are not listed at all on their website, so it’s difficult to gauge whether or not the service is worth the investment. For publishers and advertisers looking for new ways to engage their users, it may be one of many opportunities to explore.