facts about drugs

Skip to content

Posts tagged ‘Mobile app experience’

Why Instagram’s app feels so damn fast


If you play with the Instagram mobile app on iOS or Android, it feels a little different. It feels significantly faster than other apps. Upload a photo to Instagram, and it seems to load faster than, say, the check deposit feature in your bank’s mobile app.

Mike Krieger from Instagram says the secret to a fast app lies in “not the code, but the experience.” That’s a great approach to app development — strong app performance is no longer a developer responsibility, but a shared responsibility. When everyone at Instagram thinks about how the app can feel faster, it leads to a more enjoyable experience for the user.

Take a look at his deck below: