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Posts from the ‘Mac Apps’ Category

Crowdbooster: Bring Analytics to Twitter

Even with so many companies investing in social media, we still struggle to make sense of our data. You may tag your links with utm_source and utm_content to measure best performing Tweets. Or you may run recurring media sentiment analyses to see how people are responding to your brand online. There’s plenty of space for these tools to evolve, and Crowdbooster may be the next step.

Crowdbooster, now in private beta, brings analytics-driven insight to your Twitter account. It goes beyond tweets and frequency to allow you to uncover new ideas on how people are responding to your messages. The service plots your tweets against retweets and people reached to identify your most magnetic messages. Crowdbooster can also track your activity and your followers’ activity and actually recommend the best timeframes for when to tweet. Seriously. Paid members can generate custom reports and export them to PDFs and Excel. Ultimately, Crowdbooster tells marketers what’s working and what’s not working in a matter of minutes.

The twittersphere is not by any means lacking tools for people to plugin and use. Ever since Twitter launched their API, script kiddies and hobbyists have been looking for any excuse to build an app. Fortunately, Crowdbooster provides real business value, and it’s powerful enough to make marketers wonder how they ran their campaigns without it.

Crowdbooster is available in private beta at the moment. Be sure to mention “MiniSprout.com” when you sign-up.